“This dynamic relationship is a direct result of Allied customers’ excitement to use the best gaming equipment on the market and HyperX’s belief in our vision for content creation.”Īnd here’s the HyperX statement: “HyperX’s commitment and dedication to all things esports has helped to propel the brand to become a favorite for professional and casual gamers, and attaining the naming rights for HyperX Esports Arena Las Vegas allows us a great opportunity to grow our audience,” said Daniel Kelley, director of marketing for HyperX. Here’s the prepared statement in the press release: “HyperX and Allied Esports share a strategy centered on a ‘We’re All Gamers’ mindset, and with this first-of-its-kind partnership, we can accelerate opportunities to engage fans and create influential content,” said Simon Temperley, Allied Esports chief revenue and marketing officer. “There will be so many people - both tourist and local alike - who will get exposed to e-sports now that it is in an easy-to-consume location on the Las Vegas Strip.” As we’ve learned with events as diverse as pro hockey to electronic dance music festivals to the Consumer Electronics Show, Las Vegas drives increased attendance from both a core- and non-core audience,” Abouzeid said. “This sponsorship seems like a great deal as both companies get increased exposure from being in Vegas.
